Privacy Policy

Last Updated: April 16, 2026

1. Introduction

Welcome to Asset Architect ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect and use your information when you visit asset-architect.com and subscribe to our newsletter.

2. Data We Collect

When you interact with our site or sign up for our MTR Audit/Scorecard, we collect:

• Identity Data: Your name (if provided).
• Contact Data: Your email address.
• Technical Data: IP address, browser type, and location data (collected via Vercel and Cloudflare for security and performance).
• Usage Data: Information about how you use our website and newsletter (e.g., open rates and link clicks via Beehiiv).

3. How We Use Your Data

We use your data to:

• Deliver the requested asset (e.g., the Scorecard or Audit).
• Send you our newsletter, marketing updates, and relevant resources.
• Analyze site performance and improve our services.

4. Third-Party Service Providers

We share your data with essential service providers to operate our business:

• Vercel: Hosts our website and application.
• Beehiiv: Manages our newsletter subscription, email delivery, and analytics.
• Cloudflare: Provides DNS management and security.

5. Business Transfers (Sale of Newsletter)

In the event that Asset Architect undergoes a business transition, such as a merger, acquisition by another company, or the sale of its assets (including the newsletter and subscriber lists), your personal information will be among the assets transferred. You acknowledge that such transfers may occur and that any acquirer of Asset Architect may continue to use your personal information as set forth in this policy.

6. Data Sale

Asset Architect does not sell, rent, or trade your personal email address or identity data to third-party companies for their independent marketing purposes.